Brand Performance Analysis
Analyze which brands perform best in your business
The "Brands" section of the Analytics dashboard provides in-depth insights into how different watch brands perform within your business. This helps you make informed decisions about purchasing, pricing, and marketing strategies.
Key Questions Answered:
Which brands generate the most profit?
Which brands sell the fastest?
What is the average sale price for a particular brand?
How much capital is tied up in each brand's inventory?
Which models are top performers within a brand?
Key Brand Performance Metrics
Revenue & Profit by Brand
Total revenue generated by each brand.
Total gross profit earned from each brand.
Profit margin percentage for each brand.
Helps identify your most profitable brands.
Sales Volume by Brand
Number of watches sold for each brand.
Breakdown between stock and consignment sales.
Market share percentage based on sales volume.
Average Days to Sell by Brand
The average number of days a watch from a specific brand stays in your inventory before selling.
Helps assess liquidity and demand for different brands.
Identifies fastest and slowest selling brands.
Inventory Value by Brand
The total cost value of unsold inventory for each brand.
Helps understand capital allocation across brands.
Breakdown by stock and consignment count.
Top Models by Brand
Identifies the top 3 most profitable models within each brand.
Shows sales count, revenue, and profit for these models.
Helps pinpoint specific high-demand references.
Sell-Through Rate by Brand
Percentage of total inventory (stock + consignment) for a brand that has been sold.
Indicates how quickly a brand's inventory is moving.
Average Sale Price by Brand
The average price at which watches from a specific brand are sold.
Includes highest and lowest sale prices for context.
Brand Market Share
The percentage of your total revenue contributed by each brand.
Helps understand the dominance of certain brands in your sales.
Using Brand Analytics for Business Decisions
Purchasing Strategy
Focus on brands with high profit margins and fast sell-through rates.
Identify brands where you have significant capital tied up and consider strategies to move that inventory.
Use "Top Models by Brand" to pinpoint specific references to acquire.
Pricing & Sales
Adjust pricing based on average sale prices and market share.
Highlight top-performing brands in your marketing efforts.
Understand which brands are your core business drivers.
Best Practices
Consistent Data Entry
• Ensure brand names are spelled consistently (e.g., "Rolex" not "ROLEX").
• Accurately record purchase and sale dates for correct aging calculations.
Regular Review
• Check brand performance regularly (e.g., monthly or quarterly).
• Use time filters to compare performance over different periods.
Important Note
Brand performance is calculated based on the data you enter. The more complete and accurate your watch entries are, the more valuable your brand analytics will be.
Published 2026-08-29